interview question why do you want to work for public sector

Many public sector organisations are desperately seeking private sector talent and you could be the answer to some of their most hard to fill roles! The best answers will connect your passion for PR with the company's mission. Get tips on how to prepare for your interview and more information on the differences between digital and traditional PR. The public sector are a million times better at recognising the personal circumstances of their employees than the private sector, so you’re more than likely to find you can take advantage of flexible working schedules when you take on a public sector role! The public sector is the part of the economy controlled by the government and it's a significant section of the UK workforce - a huge 5.4 million employees strong. What personality characteristics are most important to be successful in public relations? What They Want to Know: Since there are many types of public relations work, from managing social campaigns to promoting celebrities to crisis management, it makes sense for your answer to acknowledge that there are a lot of types of PR work.Then, you can pivot to talking about the one you're most experienced in, and connect it back to the company or agency that you're interviewing … Your answers should be tailored to demonstrate how your public relations expertise would be a tremendous asset to the employer. Then, talk about what you did. Some of these will be personal questions that solicit your opinion about your career. Your answer will show that you will fit in well with the company culture and mission, and that the job itself is relevant to your skills and interests. Use your answers to redirect the conversation to the agency's culture, its mission, the clients it works with, and its overall approach to public relations. This can be dependant on where you work in public sector, but  a good work-life balance is widely encouraged. If you're feeling inspired by a career in the public sector, find out which career paths are available to you. What would you do if you disagreed with a client about strategy? Whether we choose to run a race for charity or volunteer at the local hospital, many of us feel the desire to help others in some way. One of the major advantages of working in the public sector is getting paid fairly and well, alongside a clear trajectory of the salary you can expect moving forward – most certainly something you don’t always get in the private sector. I like stimulating work environments, where there are always new fires to put out and problems to solve. However, situational interview questions are about how you would handle future situations rather than past situations. We had a strategy on hand for this kind of situation, which we modified to fit the circumstances. That being said, you can expect promotions and fresh opportunities on a fairly regular basis depending on the organisation and depending on how well you work. Studies have shown that younger, technology-savvy generations are most attracted by engagement marketing – and social media is a powerful tool for maintaining dialogues with one’s public base. A client’s product needed to be recalled. Do you believe there is a communications crisis right now? The public sector is big on the training front which could be a refreshing change from some private sector organisations, some of which may prefer the ‘throw you in at the deep end’ approach. Avoid answers focused on yourself (e.g., "I love going to client events and drinking cocktails for free."). Here are a few examples: Prepare for situational interview questions. In an environment which is driven by quality of service rather than profit, there's much more opportunity to improve people's livelihood. Most of us do! Whether we choose to run a race for charity or volunteer at the local hospital, many of us feel the desire to help others in some way. Systems are often based around a number of core hours per week or month, which can be completed with a degree of personal choice. Here's why the latter may be the career path for you. I try to defuse these with wry humor, accompanied by hard facts that forcefully refute the criticism. What They Want to Know: In your answer, you'll want to briefly summarize the situation. More Answers: Describe yourself in three words. Click here to find out what you can expect to earn in the Public Sector. How are you different from your competition? Frame your answer not around your own interactions with the platform personally, but around how it's beneficial to clients. We had a conference call with the client, who was initially reluctant to make statements online. Tell me about the trends in your profession and industry. We use cookies to give you the best possible experience. The goal of the public sector is to provide a service to all and, as the name suggests, acts in the public interest. You can talk about your qualities (hard worker, skilled communicator), but try to provide evidence of how you've been an asset in previous positions. What sources of media do you follow regularly, and why those ones? How to Answer “Why Do You Want to Work Here?” The best way to answer this question is to be prepared and knowledgeable about the company. 5. Getty. What They Want to Know: This question is an opportunity for you to make your case for yourself as a candidate. 4. Exactly how you should respond to the question of “Why do you want to work here?” depends on the job and the organization — and, of course, you and how you want to express yourself. “Honestly, I just need a job and this one looked interesting.” This is a candid response, to be sure. Don't make it all about you, but find a way to spin it so you're telling them why you would make a great contribution to their team and agency. I'm a skilled communicator and passionate about helping my clients get a positive media reception. We’ve a lot of public sector clients who like to use our site for their marketing roles and they are really keen to hear from candidates with varied backgrounds. For example, you might be asked how you have dealt with a social media crisis or a client getting poor press. All rights reserved.. © 2008 - 2020 Only Marketing Jobs. Other common questions about public relations a hiring manager might ask could include: Do your homework. No more wondering where you go from here or feeling stuck in a dead-end position. Jobs in the sector have the benefit of government backing, so it is a lot less likely that your department will go under or be sold off to a private equity company. Are you interviewing with a traditional PR agency or a digital one? If you are interviewing to do public relations work for a company, your interviewer might focus on trying to understand how you will craft and execute an effective public relations strategy. If you're applying for a job at a traditional agency, be prepared to answer questions about your writing skills, press relationships, previous press campaigns you've worked on, and where you see PR going in the future. 7. In comparison with the private sector, the working culture tends to be less demanding and cut-throat, with less emphasis placed on long hours and profits. If you helped a client gain followers, share the before-and-after numbers, for instance. If you say you do not find any questions difficult to answer, it can seem like you're prevaricating. How would you balance advocacy and objectivity in PR. What have you learned from your mistakes? This question is designed to gauge the root of your willingness to work within the government. Tell me about a time you had to persuade someone to do something at work. What are your favorite social media platforms? 4 Potential Career Paths in The Public Sector, Leading Graduate Employers In the Public Sector & Government, Next: Skills you need to succeed in the public sector, Top Skills & Qualities You Need for the Public Sector, Salaries and Benefits of Working in the Public Sector, 5 minutes with: Parliamentary Assistant, Laura Blumenthal. What They Want to Know:  Here's where your research on the agency or company will pay off! This was inspiring because it was impossible to ever be bored – there were always new ways to improve one’s skills. The public sector is particularly interested in retaining the fostered skills of their existing staff and that’s a fantastic culture to be a part of. Other examples include: REVIEW COMMON PUBLIC RELATIONS INTERVIEW QUESTIONS: Understand the difference between traditional and digital public relations agencies, and be ready to answer questions appropriate to either one (depending upon which type you are targeting). Most of us do! Tell us about yourself. More Answers: What applicable experience do you have? One question you can expect to encounter during almost every job interview is: Why do you want to work here? What They Want to Know: This question gauges your enthusiasm for your career field. Be ready to support these achievements with quantifiable statistics like percentages, numbers, or dollar figures. What does “public relations” mean to you? An employer wants to understand why you want to work for the government specifically, as opposed to other areas of society. Be prepared to demonstrate your practical knowledge of public relations, communications technologies, agency structures, and client relations. It’s a thrill to be able to use my word-crafting skills to generate great publicity for worthy causes. What are the disadvantages of hiring a public relations firm? More Answers: How are you different from your competition? One of the greatest advantages to working in the public sector is the structure that comes with it. See more tips for responding to, "Why should we hire you?”. Situational interview questions are similar to behavioral interview questions, as they are questions about work experiences. Give an honest response about what appeals to you about the position. Even though the question seems simple, it can be a … The public sector has been quick to adapt to the new demands for flexible working hours. In an environment which is driven by quality of service rather than profit, there's much more opportunity to improve people's livelihood. The public sector provides good pension schemes, a range of discounts from gym memberships to eating out, and comprehensive benefits packages. I find social media to be the best way to help newly-launched companies build a client base. While I’m well-versed in most types of PR, my favorite vehicle for building relationships with the public is social media. Interview questions for public relations (PR) jobs vary depending on specific roles and whether you're seeking a job in traditional or digital PR. The Balance Careers uses cookies to provide you with a great user experience. In the ends, since we got ahead of negative press this wound up being a PR win. Powered by Madgex Job Board Technology. In my position at ABC agency, I was able to increase [client name's] mentions in the press 30% from one quarter to the next.

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